Journal Topic 11: Brand Names and Utility

Journal Topic 11: Brand Names and Utility

Brand names give a sense of fictional superiority. A lot of times what most people pay for is mainly the brand name. For example, this is very prominent in clothing and accessories. A very expensive scarf and a moderately priced scarf are made of the same material and both of them look pretty good, but the very expensive scarf has the brand name, like Chanel or something. If you were given a blind test for foods, the brand name and non brand name would taste about the same. So in the blind case study, the utility is equal, however when looking at brands, I think that people who see the brand name will get more satisfaction out of consuming that product. You get utility from seeing the brand name, not from consuming the product. Some items are inferior such as toilet paper or loose leaf paper, their function is practical and more valuable than their appearance. So it doesn't matter if they have a well known brand name or not. Some names that I get the most utility out of are coke and sprite. Their are similar items that could substitute coke and sprite, but that brand gives me the kind of taste that I like.