Journal Topic 10: Consumer Preference and Utility - Skechers

Journal Topic 10: Consumer Preference and Utility - Skechers

Skechers make their product seem like a cool product. They create a reputation and image for Skechers. Skechers learns about the market as the market learns about Skechers. Skechers does promotions on MTV.  They try to use the people that wear this product and advertise the product to make it seem like a cool product to appeal to the youth demographic. They use Personal Selling, Sales Promotions, Public Relations, and Advertising. Skechers segments their market to focus on target markets. Skechers differentiates itself from other shoe companies because they are always trying to stay on top of the trends and communicate a lot with their target market. I think that their strategies will work for clothes and many other products as well. They are successful because of their pricing, location, and image. They keep close attention to their market, and making their product well known. I consider food to have a high utility for me because they can give great utility, but as soon as I get bored of it or have too much, the utility drops immediately. Certain clothing, such as jeans have an aesthetic appeal that I don't understand. Jeans don't look particularly great nor are they comfortable to wear, but they are so popular even among those who don't use jeans for its intended use.